Dive into the History of Jaguar Cars

After being founded back in 1922 as the Swallow Sidecar Company, the Jaguar brand has meticulously grown into a high-performance luxury automaker after nearly a hundred years in business. But before the newest models could arrive at our Cherry Hill dealership, the first iteration of a sports car as we know it was unveiled in 1932 - known as the SS Jaguar. The company's initials would remain a constant in pop culture until the end of World War II, when the name changed to Jaguar in 1945 and truly entered the high-performance market with the XK 120 Roadster.

As the 1950s and 60s came around, the Jaguar brand continued to strike a balance between high-octane racecars, which proved to be a champion on the track, and large luxury saloon/sedan cars. Demand had skyrocketed between 1961 and 1975, beginning when the MK II and E-Type were fresh off their introductions to the market. After the passing of company founder Sir William Lyons in 1985, the automaker was bought by the Ford Motor Company in 1989 and owned for nearly 20 years - before selling Jaguar and Land Rover to Tata Motors in 2008.

From the early 20th Century origins of one of the most luxurious brands in the automotive industry, to the present day inventory at Cherry Hill Jaguar, our staff members have come to be well-versed with an automaker that is synonymous with success. No matter if you're on the hunt for a luxury sedan, top-tier sports cars, or a well-equipped F-Pace SUV, our supply of new models is ideal for any interested customers in the nearby Mount Laurel, Woodbury, Moorestown, and Burlington, NJ areas. Plan your visit to find a new model at 2000 NJ-70 today!

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